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This was a bit tough to read, and I know this is not a point you were trying to make or focus on with this article, but I have a hard time taking the "well-meaning engineer" too seriously who claims to attempt to protect people's privacy, while working for an ad-agency, whose whole business is based on renting their users' whole digital identities/data/personal information/whathaveyou to whoever is willing to pay. I can only assume you felt this dichotomy while writing this. Especially as you mention the absolution of personal guilt so early on in the article.

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Any plans to move to an alternative newsletter platform? I'm trying to get rid of my Substack account...

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author

A related version of this phenomenon applies to privacy: if you're working on a corporate privacy team, it's pretty unlikely that anyone would ever approach you asking if we can collect less data or store it for a shorter period.

The requests nudge the organization in one direction, and their incremental nature often makes it hard to draw a line: after all, a retention period of 10 days is not hugely different from 5, and 15 days is not that different from 10.

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